Forum of the Twelve Caesars

“The Noblest Caesar Salad Of Them All.”

Forum of the Twelve Caesars

October 1957 – 1975

“Ancient Roman”/International

Ownership:

Restaurant Associates (Jerome Brody and Joseph Baum, 1957 – 1975)

Location:

Rockefeller Center, 57 West 48th Street

Publications:

Jaehnig, Kenton. “Manuscripts and Archives: The Forum of the Twelve Caesars: An Interior Design Masterpiece By William Pahlman – 1957-1975.” Hagley Museum website, posted March 1, 2012. [Introduction to The William Pahlman Papers available at the Hagley Museum and Library.]

Matsumoto, Nancy. “The Legacy of Joe Baum.” Edible Manhattan 12 (July/August 2010) [Posted on the web July 14, 2010.]

Freedman, Paul H., ed. Food: The History of Taste. Berkeley: University of California Press, 2007: 30-32. [Illustrated: first page of a 1957 menu.]

Mariani, John, with Alex Von Bidder. The Four Seasons: A History of America’s Premier Restaurant. New York: Smithmark, 1999: 8 (illustrated), 18-19, 43, 49, 65, 75, 81, 85, 88, 90, 94, 98.

Notes:

  • The theme of the restaurant was specifically the Roman Empire from 110 BC to 100 AD.
  • The Forum’s original William Pahlmann mural remains at the location, now A.J. Maxwell’s Steakhouse.
  • Appears on an episode of Mad Men as the scene of a birthday dinner gone awry (“The Suitcase,” Season 4, Episode 7).

Related Restaurants:

The Four Seasons (Restaurant Associates)

The Hawaiian Room (Restaurant Associates)

Lüchow’s (Restaurant Associates)

Menu:

“Homage to the Baby Lamb,” Dinner given by the Wine and Food Society, Inc., New York, Monday, April 15, 1974 (New York Public Library, Rare Book Division)

1957 (New York Public Library, Rare Book Division)

 

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